We believe pro photos are so important in selling your home that we pay for it! Pro photography leads to more showings and offers because standing flashes and wide angle lenses make your home look bright and big.
Data from the National Association of Realtors and Google shows almost all buyers begin their search online. Think of it like online data -- it is the pictures that are driving the activity. If your house doesn't look great online -- and better than the competition -- buyers will not make appointments to see your home.
The video below shows you what we mean by comparing two houses, one with and one without professional photography. The one with pro photos went into escrow in a few days with multiple offers.