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Gary's Home Bay Listing
Home Bay property listing

Consider Search Visibility When Formulating Your Listing Price

Gary's Story:

Gary and his wife shared a beautiful family home with their two children in San Rafael for 15 years. When they became empty nesters earlier this year, they decided it was time to move into a smaller property that would be a better fit for their new lifestyle. 

Gary decided to start the process by reaching out to a few listing agents in his area to see who would be the best fit to help him sell his property. He had previously sold a property through an agent, so it seemed like the most logical first step.

However, after conducting three separate interviews, Gary started to second guess his approach. He didn't feel like he was getting enough value from the agents he spoke with to justify the cost of the commission. 

Determined to find a better way, Gary decided to pursue other options. With years of experience in sales and a high level of motivation, Gary was confident he could effectively market his property on his own with a little guidance. 

That's when he found Home Bay (or, as he says, Home Bay found him). Impressed by our simple, straightforward approach to home sales, he decided to give us a shot.

The Listing Process:

Right off the bat, Gary was impressed with how easy it was to get his home listed on the MLS. He was also thrilled to learn Home Bay automatically lists all properties added to the system on additional real estate sites like Redfin and Going through the process once, rather than manually adding his property to site after site, was a huge time saver that allowed him to easily reach hundreds of local home shoppers. 

Fast, Reliable Service:

When asked what he found to be the most valuable aspect of Home Bay, Gary immediately responded with "excellent service." Gary knew he had access to a highly qualified team of real estate transaction professionals, but he was blown away when he realized he could ask questions at any time and he would  get concise answers within minutes. "When you're in the middle of the selling process, even just 24 hours can feel like an eternity - so having fast, reliable support is a life-saver when you have a question,"  said Gary.

Price Your Home to Attract Buyers: 

When asked what he learned in the home selling process, Gary said, "Pricing got the best of me. My initial listing price was too high - and it slowed down the sales process. I went into the transaction thinking people would see my property and bid it down," said Gary.

"What happened instead was I lost a lot of traction with qualified buyers because my list price was over their budget, which means it wasn't even making it into the results when they searched for properties on real estate sites with price filters." When you go to price your home, keep in mind that it's crucial to make sure your property will be visible to your ideal buyer right out of the gate.

Advice for Future Sellers Considering Home Bay:

"Using Home Bay is like having a coach that holds your hand throughout the entire selling process. It's not intrusive support, but if you need a little extra help, Home Bay is there for you. The information they give you is true and honest and the customer service is remarkable," said Gary. "If I had to describe Home Bay in one word - I'd choose spectacular." 

 When asked if he would use Home Bay to sell in the future, Gary said "Absolutely - I wouldn't consider anything else."

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