When you list your home on the MLS, your listing is automatically fed to thousands of local and national real estate websites, giving you increased exposure to motivated buyers. How does it work, exactly?
5 Big Benefits of Listing Your Home on the MLS:
- Your listing will automatically appear on Realtor.com:
Unlike sites like Zillow or Trulia, you can't create an account and list your property on Realtor.com. The only way your listing can appear on Realtor.com is for it to be live on the MLS.
- Your listing will automatically appear on Redfin:
Studies show Redfin is particularly popular with buyers on the West Coast, especially in metro areas like San Francisco, Los Angeles and Seattle. Like Realtor.com, your listing must be on the MLS to be on Redfin.
- Your listing will automatically appear on local agent websites:
Any agent who has a listing feed plugin enabled on their website (most do) will automatically display your MLS listing on their site. This makes your property available to the agent's clients and potential clients as they scour the internet for the perfect home.
- Agents will have incentive to promote your home:
By listing your home on the MLS - buyer agents will see the potential for commission if they sell your property to their clients, thus giving them a compelling reason to advertise your property.
- Get featured in listing alert emails:
Listing your home on the MLS also prompts listing alert emails, which are automatically sent from an agent to buyers looking for homes that match a specific search criteria. Always be sure to double check all the details in your listing for accuracy. Doing so will ensure you effectively reach buyers with the most potential to purchase your home.
The benefits are obvious, but how do you actually get your home listed on the MLS? There are several ways to do so.
3 ways to get on the MLS
- Work with a real estate agent or broker:
All agents and brokers pay an annual fee to belong to their local MLS, meaning they have direct access to list properties on their client's behalf. When you sell your home through an agent, your MLS listing is included in the 2.5-3% commission you pay them to help you sell your home.
- Use a flat-fee MLS listing service:
There are a number of companies out there willing to help you list your home on the MLS for a flat fee. Many also offer additional seller services on an a la carte basis (prices vary). One thing to remember with flat-fee services is most have a listing expiration date unless you opt to pay for longer-term exposure.
- Sell smarter with HomeBay:
HomeBay can help you publish your listing on the MLS. We can also do much, much more. Our innovative service takes you all the way through the selling process, listing to close, without the use of a listing agent. And the best part is, you get it all for one low fee -- starting as low as $2,000. Interested? Get a quote!
We can't emphasize enough how important getting on the MLS is in the home selling process. Use this post as a guide to weigh your options, get listed on the MLS and take advantage of all the free exposure that comes along with it.
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