There's much debate in the FSBO space on whether you need to buy a sign for your yard or whether doing so is just an extra expense that can be avoided. Some sellers can even be hesitant to put a sign in their yard because they feel like it distracts from their home's overall curb appeal. But if you've ever had that concern, just remember that most buyers expect to see a sign in the yard, so there's really nothing to worry about.
So what does the HomeBay staff think? Do homeowners selling their own property need a real estate for sale sign? The answer is yes! For sale signs are an integral piece of the marketing strategy for homeowners.
In fact, having a sign in your yard can actually help you sell your house. How so? Let's take a look at some stats from the National Association of Realtors 2014 Profile of Home Buyers and Sellers.
- 6% of buyers drive by homes in desirable neighborhoods as their first home shopping step.
- 48% of buyers say yard signs are a source of information they used in their home buying process.
- 91% of buyers indicated a yard sign was a useful source of information.
- 9% of buyers ultimately found the home they purchased via a for sale or open house sign.
It's also likely that someone on your block is looking to upsize or downsize but doesn't want to leave the neighborhood. If you have a for sale sign in your yard, you're more likely to get these serious buyers to come take a look at your home. Having signage in the front yard also helps potential buyers who found your listing online or in a print ad easily locate your home on the street.
When you consider all of the above, it's easy to understand why using a for sale sign should be a no-brainer for FSBOs. It's an inexpensive tool that can help you sell your home, and it's well worth the small investment.